Loyalty360 Awards

about the loyalty360 awards

What are the Loyalty360 Awards?

Now in their 7th year, the Loyalty360 Awards are the most coveted awards in customer loyalty. With an emphasis on objectivity, the Loyalty360 Awards recognize brands that are building lasting and profitable relationships with customers.

2020 Loyalty360 Award Winners:

**Loyalty360 Awards Update**

Loyalty360, the association for customer loyalty, has announced the winners of the 2020 Loyalty360 Awards, on December 8 during a virtual ceremony. The awards recognize brands that build more robust and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in 13 individual categories, representing a vital facet of a brand's customer loyalty focus.

Winners for the Loyalty360 360 Degree Awards were also announced during the ceremony. These awards recognize brands with the best overall weighted average finishes across multiple categories, along with the suppliers that had the highest weighted average client or multiple client finishes across categories.

The winners for the 2020 Loyalty360 Awards are:

B2B Customer Loyalty:
• Platinum: Floor & Decor (in partnership with Augeo)
• Gold: Ally Financial
• Silver: Essilor Group (in partnership with Brierley)
• Bronze: Bank of America

Innovation in Corporate Social Responsibility:
• Platinum: Air Canada
• Gold: TELUS (in partnership with Aimia)
• Silver: AARP (in partnership with Merkle)
• Bronze: Caesars Entertainment

Business Transformation:
• Platinum: Wawa
• Gold: The GIANT Company
• Silver: SCENE (in partnership with Elemental)
• Bronze: Air Canada

Customer Engagement & Advocacy:
• Platinum: Chipotle
• Gold: Ally Financial
• Silver: Veggies Made Great (in partnership with Vesta)
• Bronze: Vans (in partnership with Cheetah Digital)
• Honorable Mention: Best Western Hotels & Resorts

Customer Insights & Metrics:
• Platinum: Wyndham Hotels & Resorts
• Gold: Caesars Entertainment
• Silver: Donatos Pizza (in partnership with Cheetah Digital)
• Bronze: Black Star Burger (in partnership with Loyalty Plant)
• Honorable Mention: Hibbett Sports

Employee Engagement & Impact:
• Platinum: Hannaford Brothers Company
• Gold: Overstock
• Silver: The GIANT Company
• Bronze: Best Western Hotels & Resorts
• Honorable Mention: Sleep Number
• Honorable Mention: Sodexo

Program Partnership:
• Platinum: Verizon (in partnership with The Lacek Group)
• Gold: Floor & Decor (in partnership with Augeo)
• Silver: Sony Rewards
• Bronze: Best Western Hotels & Resorts
• Honorable Mention: Fido Wireless (in partnership with Prizelogic)

Incentive and Reward Design:
• Platinum: LEGO (in partnership with Oracle)
• Gold: The Vitamin Shoppe
• Silver: American Eagle Outfitters
• Bronze: Wyndham Hotels & Resorts
• Honorable Mention: Vans (in partnership with Cheetah Digital)
• Honorable Mention: Shell (in partnership with Wunderman Thompson)

Loyalty Program Design:
• Platinum: 19 Crimes Wine (in partnership with Prizelogic)
• Gold: Verizon (in partnership with The Lacek Group)
• Silver: Giant Food
• Bronze: Atlantic Lottery Corporation (in partnership with Splash Dot)

Creative Campaign:
• Platinum: Chipotle
• Gold: SCENE (in partnership with Elemental)
• Silver: Sleep Number
• Bronze: American Eagle Outfitters
• Honorable Mention: TELUS (in partnership with Aimia)

Customer Loyalty Strategy:
• Platinum: 7-Eleven
• Gold: Bank of America
• Silver: T-Mobile (in partnership with The Marketing Store)
• Bronze: Porsche Cars North America

Technology and Trends:
• Platinum: Ally Financial
• Gold: 7-Eleven (in partnership with Loyalty Methods)
• Silver: Overstock
• Bronze: Caesars Entertainment

CX Strategy:
• Platinum: Wyndham Hotels & Resorts
• Gold: Domino's
• Silver: 7-Eleven
• Bronze: T-Mobile (in partnership with The Marketing Store)
• Honorable Mention: Hibbett Sports

360-Degree (Supplier Partner):
• Platinum: Cheetah Digital
• Gold: Prizelogic
• Silver: The Lacek Group
• Bronze: Augeo

360-Degree (Brand):
• Platinum: Wyndham Hotels & Resorts
• Gold: Ally Financial
• Silver: 7-Eleven
• Bronze: (Tie) Floor & Decor and Verizon

Congratulations to all of this year's Loyalty360 Award winners. For more information about the Loyalty360 Awards or Loyalty Expo, contact carlystemmer@loyalty360.org.

Additional information

Eligibility

Any brand with a customer loyalty strategy, initiative, or program is eligible to enter. Brands may submit themselves or vendors/partners may submit on behalf of their clients. Contact information for the nominated brand is required at submission. Should the brand be named a finalist, the brand is required to have a representative participate in the final judging process and ceremony. In the event there is a question on any part of the award submission, Loyalty360 reserves the right to request clarification from the brand.

Brands and vendors/partners may (and are encouraged to) submit for multiple categories/submit multiple clients for the Loyalty360 Awards. Each brand submitted requires a separate entry form. Submitting for more than one category increases chances of consideration for 360-Degree Awards (Brand and Supplier/Partner are awarded) - detailed on page 5.

Loyalty360 and the initial judging panel may make recommendations on additional categories that may be a better fit after an initial review. Loyalty360 will notify the brand if the judging panel has a recommendation for an additional or alternate category.

Finalists & Winners

Finalists will be named in October 2020 for each of the categories. To complete the judging process, the finalists will be invited to present during the Virtual Loyalty360 Expo in November, where each brand will give a 15-minute presentation of their entry to conference attendees. Attendees will have the opportunity to vote for winners and following the presentations/in a virtual ceremony for Platinum, Gold, Silver and Bronze winners will be announced. All finalists will receive a physical award that will be mailed after the ceremony.

Brands may submit for as many categories as they would like. Although brands may only be named a finalist in a maximum of three categories (determined by their highest judging scores), additional entries will be considered in judging the overall 360-Degree Brand Award, due to its holistic and competitive nature.

Furthermore, entering (and being named a finalist for) Loyalty360 Awards are an important consideration for the Loyalty360 Top10 Awards (member-only awards) - separate from the Loyalty360 Awards.

Vendors/partners may not present for a brand client during the final judging round.

Additional Awards:

360-Degree Award (Brand)

360-Degree Award (Supplier)

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