about the loyalty360 awards

What are the Loyalty360 Awards?

Now in their 7th year, the Loyalty360 Awards are the most coveted awards in customer loyalty. With an emphasis on objectivity, the Loyalty360 Awards recognize brands that are building lasting and profitable relationships with customers.


**Loyalty360 Awards Update**

This year's Loyalty Expo has been moved to September 28-30, 2020. As a result, we are re-opening the call for Loyalty360 submissions. The new deadline to submit is July 1, 2020. 

Judging will take place in early/mid-July and finalists will be notified by August 1. The Loyalty360 Awards will be presented during Loyalty Expo in Charlotte, North Carolina. 


Call for Loyalty360 submissions is open until July 1, 2020 ($355/category)

Additional information



Any brand with a customer loyalty strategy, initiative, or program is eligible to enter. Brands may submit themselves or vendors/partners may submit on behalf of their clients. Contact information for the nominated brand is required at submission. Should the brand be named a finalist, the brand is required to have a representative attend Loyalty Expo and participate in the final judging process and ceremony. In the event there is a question on any part of the award submission, Loyalty360 reserves the right to request clarification from the brand.

Brands and vendors/partners may (and are encouraged to) submit for multiple categories/submit multiple clients for the Loyalty360 Awards. Each brand submitted requires a separate entry form. Submitting for more than one category increases chances of consideration for 360-Degree Awards (Brand and Supplier/Partner are awarded) - detailed on page 5. 

Loyalty360 and the initial judging panel may make recommendations on additional categories that may be a better fit after an initial review. Loyalty360 will notify the brand if the judging panel has a recommendation for an additional or alternate category. 

Finalists & Winners


Four finalists will be named in August 2020 for each of the 12 categories. To complete the judging process, the finalists will be invited to the 2020 Loyalty Expo, where each brand will give a 15-minute in-person presentation of their entry to conference attendees.  Following the presentations, Platinum, Gold, Silver and Bronze winners will be announced during an awards ceremony. All finalists will receive an award at the ceremony.

If the brand is not able to attend the conference and make their final presentation, the category runner-up will be nominated as the fourth finalist.

Brands may submit for as many categories as they would like. Although brands may only be named a finalist in a maximum of three categories (determined by their highest judging scores), additional entries will be considered in judging the overall 360-Degree Brand Award, due to its holistic and competitive nature. 

Furthermore, entering (and being named a finalist for) Loyalty360 Awards are an important consideration for the Loyalty360 Top10 Awards (member-only awards) - separate from the Loyalty360 Awards. 

Vendors/partners may not present for a brand client during the final judging round. 

Loyalty360 Awards Categories


B2B Customer Loyalty

Creative Campaign

Customer Loyalty Strategy

CX Strategy

Employee Engagement

Incentive & Reward Design

Influencer Marketing

Loyalty Program Design

Metrics & Measurement

Program Partnership

Corporate Social Responsibility

Technology & Trends

Additional Awards: 

360-Degree Award (Brand)

360-Degree Award (Supplier)

For More Information...

The 2020 Loyalty360 Awards Nomination Brochure

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