Loyalty360 Awards

about the loyalty360 awards

What are the Loyalty360 Awards?

Now in their 7th year, the Loyalty360 Awards are the most coveted awards in customer loyalty. With an emphasis on objectivity, the Loyalty360 Awards recognize brands that are building lasting and profitable relationships with customers.

Timeline

**Loyalty360 Awards Update**

Due to COVID-19, this fall we are hosting a Virtual Loyalty360 Expo. As a result, we are re-opening the call for Loyalty360 Award submissions. The new deadline to submit is September 25, 2020.

Judging will take place in September and finalists will be notified by October 9. The Loyalty360 Award finalists will present during the Virtual Loyalty360 Expo and all finalists and winners will be recognized during a virtual awards ceremony on November 19.

Deadlines/Pricing:

Call for Loyalty360 submissions is open until September 25, 2020 ($299/category)

Finalists

Loyalty360, the association for customer loyalty, has selected the finalists for the 2020 Loyalty360 Awards, which recognize brands that drive customer loyalty and successfully navigate today’s complex and evolving landscape. Attendees at this fall’s Virtual Loyalty360 Expo will select the winners from the list of finalists.

Awards will be given across 13 categories, each representing a vital tenet of a brand’s interactions with its customers. In addition, top-performing finalists will also be competing for the 360-Degree Award for overall excellence in their work this past year.

“For the seventh year of these awards, we are thrilled with not only the quantity but, more importantly, the quality of this year’s submissions,” says Mark Johnson, CEO of Loyalty360. “These finalists represent a distinct group of brands leading the charge in customer loyalty innovation, and we’re excited to recognize them through our Loyalty360 Awards.”

The finalists for the 2020 Loyalty360 Awards are:

B2B Customer Loyalty:
• Floor & Decor (in partnership with Augeo)
• Bank of America
• Essilor Group (in partnership with Brierley)
• Ally Financial

Innovation in Corporate Social Responsibility:
• AARP (in partnership with Merkle)
• Caesars Entertainment
• TELUS (in partnership with Aimia)
• Air Canada

Business Transformation:
• Air Canada
• SCENE (in partnership with Elemental)
• Wawa
• The GIANT Company

Customer Engagement & Advocacy:
• Vans (in partnership with Cheetah Digital)
• Chipotle
• Ally Financial
• Best Western Hotels & Resorts
• Veggies Made Great (in partnership with Vesta)

Customer Insights & Metrics:
• Wyndham Hotels & Resorts
• Donatos Pizza (in partnership with Cheetah Digital)
• Caesars Entertainment
• Hibbett Sports
• Black Star Burger (in partnership with Loyalty Plant)

Employee Engagement & Impact:
• Sodexo
• Hannaford Brothers Company
• The GIANT Company
• Overstock
• Sleep Number
• Best Western Hotels & Resorts

Program Partnership:
• Verizon (in partnership with The Lacek Group)
• Fido Wireless (in partnership with Prizelogic)
• Floor & Decor (in partnership with Augeo)
• Sony
• Best Western Hotels & Resorts

Incentive and Reward Design:
• Vans (in partnership with Cheetah Digital)
• LEGO (in partnership with Oracle)
• American Eagle Outfitters
• Shell (in partnership with Wunderman Thompson)
• Wyndham Hotels & Resorts
• The Vitamin Shoppe

Loyalty Program Design:
• Verizon (in partnership with The Lacek Group)
• Atlantic Lottery Corporation (in partnership with Splash Dot)
• Giant Food
• 19 Crimes Wine (in partnership with Prizelogic)

Creative Campaign:
• Chipotle
• Sleep Number
• American Eagle Outfitters
• SCENE (in partnership with Elemental)
• TELUS (in partnership with Aimia)

Customer Loyalty Strategy:
• T-Mobile (in partnership with The Marketing Store)
• Porsche
• Bank of America
• 7-Eleven

Technology and Trends:
• Caesars Entertainment
• Overstock
• 7-Eleven (in partnership with Loyalty Methods)
• Ally Financial

CX Strategy:
• Domino’s
• T-Mobile (in partnership with The Marketing Store)
• Wyndham Hotels & Resorts
• 7-Eleven
• Hibbett Sports

“These brands will share learnings, successes, and passion with attendees over the next several weeks as a part of the final voting round during our virtual event,” Loyalty360’s Johnson says. “These sessions are typically an attendee favorite as they allow for an in-depth perspective through a comprehensive understanding of how these brands are winning the hearts and minds of their customers.”

The announcement of the Loyalty360 Awards finalists marks the completion of the first half of a two-phase judging process – part of which makes the Loyalty360 Awards genuinely unique to the industry. The second phase of the judging process is a part of Loyalty360’s Virtual Expo, where conference attendees will judge their peers based on short presentations delivered by each finalist. During the finalist sessions, conference attendees can select their choices for platinum, gold, silver, bronze, and honorable mention (if applicable) winners for each category.

Conference registration is still available for the Virtual Loyalty360 Expo. For information about the Loyalty360 Awards or virtual conference, contact carlystemmer@loyalty360.org or visit loyaltyexpo.com.

Additional information

Eligibility

Any brand with a customer loyalty strategy, initiative, or program is eligible to enter. Brands may submit themselves or vendors/partners may submit on behalf of their clients. Contact information for the nominated brand is required at submission. Should the brand be named a finalist, the brand is required to have a representative participate in the final judging process and ceremony. In the event there is a question on any part of the award submission, Loyalty360 reserves the right to request clarification from the brand.

Brands and vendors/partners may (and are encouraged to) submit for multiple categories/submit multiple clients for the Loyalty360 Awards. Each brand submitted requires a separate entry form. Submitting for more than one category increases chances of consideration for 360-Degree Awards (Brand and Supplier/Partner are awarded) - detailed on page 5.

Loyalty360 and the initial judging panel may make recommendations on additional categories that may be a better fit after an initial review. Loyalty360 will notify the brand if the judging panel has a recommendation for an additional or alternate category.

Finalists & Winners

Finalists will be named in October 2020 for each of the categories. To complete the judging process, the finalists will be invited to present during the Virtual Loyalty360 Expo in November, where each brand will give a 15-minute presentation of their entry to conference attendees. Attendees will have the opportunity to vote for winners and following the presentations/in a virtual ceremony for Platinum, Gold, Silver and Bronze winners will be announced. All finalists will receive a physical award that will be mailed after the ceremony.

Brands may submit for as many categories as they would like. Although brands may only be named a finalist in a maximum of three categories (determined by their highest judging scores), additional entries will be considered in judging the overall 360-Degree Brand Award, due to its holistic and competitive nature.

Furthermore, entering (and being named a finalist for) Loyalty360 Awards are an important consideration for the Loyalty360 Top10 Awards (member-only awards) - separate from the Loyalty360 Awards.

Vendors/partners may not present for a brand client during the final judging round.

Additional Awards:

360-Degree Award (Brand)

360-Degree Award (Supplier)

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